Human Values: The Key to Solving Global Problems Essay -- Argumentativ

Human Values: The Key to Solving Global Problems Conceptual: At the beginning of worldwide common society, the test for humankind is to accomplish solidarity while protecting social contrasts just as the uniqueness of countries and people groups. Such solidarity can be arrived at just by perceiving human qualities, particularly human rights. In any case, these rights must be carefully decided and more than simple commitments. Thus, the most significant undertaking for reasoning is to create establishments and standards for a world society and to figure a worldwide cognizance and a humanistic perspective that enough mirrors the real factors of our age. Our activity should progressively be founded on an affirmation of worldwide qualities. The twentieth century and the United States are equivalent with accomplishments in the circles of science and innovation alongside the orderly positive and negative conditions emerging from these turns of events. As anyone might expect, hence, when savants from everywhere throughout the world assembled in Boston in August 1998 for the twentieth World Congress of Philosophy to examine the most significant contemporary issues most of these issues were bound up with the unrest in the circles of science and innovation. Since ethical quality is firmly interlaced with social and innovative accomplishments, I need to underline the need of good reexamination and the should be adaptable and lenient concerning esteem directions on the off chance that we wish to maintain a strategic distance from worldwide unsteadiness. Without a doubt, contemporary worldwide issues discover their foundations in the results of logical and innovative advancement. The most significant of these issues are the danger of worldwide atomic war, natural irregularity, unreasonable populace development, and a becoming formative ... ...riented profound quality, and execute suitable global laws. For this situation, human rights enactment is the fate of most extreme significance. However preceding such enactment is the need that everybody get instruction which encourages a comprehension of our current worldwide circumstance alongside an aware thankfulness for assorted variety and otherness. Every single person must perceive themselves as occupants of one world and act in like manner. Consequently, all country states, in spite of their conventions, convictions, and qualities, are committed to offer need to the normal interests of people so as to protect all life on earth. Nobody can with assurance estimate the destiny of humankind or of our planet. In any case, how much we can impact states of life on our planet requires every one of us to recognize worldwide qualities and our duty regarding following up on such qualities.

Analysis od Uncle Tom's Cabin by Harriet Beecher Stowe and The Essay

Examination od Uncle Tom's Cabin by Harriet Beecher Stowe and The American Promise, a History of the US by James L. Roark - Essay Example Another universe of pilgrim society was made in which numerous individuals were uprooted from their local land. In the mid 1763, the British state rose as one of the supreme force in North America. In any case, a portion of the British in America defied the British guideline and combined to shape their new nation known as United States. The United States as a youthful country extended to pacific and began making pressure to different countries around the globe by advancing slave exchange. The tale â€Å"Uncle Tom’s cabin† analyzes the slave exchange that occurred United States. It uncovers how American individuals included themselves in the slave exchange. This is uncovered when Mr. Shelby the primary hero in the novel and a slave broker talks about the quantity of slaves he needs to sell so as to settle his obligation. This shows slaves were viewed as items that could be found in the market openly. American huge scope ranchers purchased the captives to work in their ho mesteads where they were profoundly abused. Then again, the book â€Å"The American Promise, a History of the United states† investigates the American people’s life from a conventional to present day society. It gives a record of the advances and clashes that have molded United States. This paper is a basic investigation of the novel â€Å"Uncle Tom's Cabin† by Harriet Beeecher Stowe and the book â€Å"The American Promise, a History of the United states† by James L. Roark. Investigation of Uncle Tom's Cabin Uncle Tom’s Cabin is an exemplary novel that incited the American common war in mid 1600s. It examines the issue of the slave exchange that won in United States. What's more, it likewise uncovers the brutal conduct of the white bosses towards their slaves. The creator of the novel has a negative demeanor towards slave exchange the American culture. His primary concern is to show that African-American have sentiments like some other individuals in the general public. This is on the grounds that, during this period, white estate ranchers saw dark individuals as debased human species. What's more, slave dealers and salespeople had no inclination for the African-American individuals. This is confirm by their practices of isolating youngsters from their moms without sentiment of the misfortune (Stowe 7). Harriet Beecher Stowe composes this novel to show that African-American individuals are ordinary people and ought to be treated with fairness in the general public. In his composition, he moves toward the issue of the slave exchange an unflinching Christian perspective. The tale portrays the narrative of Uncle Tom who is the primary character. He is shrewd and genuine moderately aged, dark man in the American culture. The creator additionally presents Mr. Shelby a slave dealer and an ace to Uncle Tom. He has an incredible trust of Uncle Tom and permits him to do different dealings in the house. What's more, he likewise depends him to deal with an enormous whole of cash at whatever point he is on a work excursion. Uncle Tom then again is faithful to his lord and wouldn't like to disregard the trust. This is confirm with his demonstration of not fleeing with the cash much subsequent to getting a prime chance (Stowe 37). Uncle Tom appreciates the agreeable way of life in Mr. Shelby’s home. Because of his Christian qualities he is profoundly regarded by Mr. Shelby. This causes him to appreciate opportunity in the place of a slave merchant. In any case, the defining moment of their relationship shows up when Mr. Shelby wind up in an obligation of another slave broker known as

The Dangers of Weight Loss Drugs Belviq and Qsymia

The Dangers of Weight Loss Drugs Belviq and Qsymia Bipolar Disorder Treatment Medications Print The Dangers of Weight Loss Drugs Belviq and Qsymia Proceed with caution especially if you have bipolar disorder By Marcia Purse Marcia Purse is a mental health writer and bipolar disorder advocate who brings strong research skills and personal experiences to her writing. Learn about our editorial policy Marcia Purse Medically reviewed by Medically reviewed by Steven Gans, MD on August 05, 2016 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on January 21, 2020 Jose Luis Pelaez Inc / Getty Images More in Bipolar Disorder Treatment Medications Symptoms Diagnosis In This Article Table of Contents Expand Diet Pill Cautions How Belviq Works Cautions When Taking Belviq Side Effects of Belviq How Qsymia Works Cautions When Taking Qsymia Other Warnings About Qsymia Side Effects of Qsymia View All Back To Top In June and July of 2012, the Food and Drug Administration (FDA) approved two new weight loss drugs, Belviq (lorcaserin)  and Qsymia (phentermine/topiramate).?? For people who have gained weight on psychiatric drugs, these drugs may seem appealing, but in reality, there are some important cautions. Cautions With Belviq and Qysmia Each of these two anti-obesity drugs can have negative effects on people with mood and sleep disorders, and there are some potentially problematic interactions with psychiatric drugs. If you are taking psychiatric medications like selective serotonin reuptake inhibitors (SSRIs), serotonin-norepinephrine reuptake inhibitors (SNRIs), tricyclic antidepressants (TCAs), Wellbutrin (bupropion), monoamine oxidase inhibitors (MAOIs), lithium or antipsychotics,  its extremely important that you work closely and collaboratively with the physicians who prescribe both your psychiatric and weight loss medications. How Belviq Works This medication acts on serotonin, a neurotransmitter that has been implicated in depression.?? Because many psychiatric meds also work on the serotonin system, its not surprising that theres a potential for serious side effects when these medicines are combined. Cautions When Taking Belviq Serotonin syndrome and neuroleptic  malignant syndrome, both potentially life-threatening conditions, are possible with drugs that affect serotonin, so adding Belviq to existing medications might make developing either of these conditions more likely. The risk and safety of Belviq when used with other drugs that affect serotonin hasnt been evaluated yet, but the label contains a warning to use extreme caution when administering Belviq with SSRIs, SNRIs, TCAs, Wellbutrin, MAOIs, antipsychotics, lithium and St. Johns wort.?? Side Effects of Belviq Potential side effects of Belviq include:?? DizzinessTirednessHeadacheDry mouthConstipationNausea How Qsymia Works Qsymia is a combination of two drugs, phentermine, and Topamax (topiramate). Topamax is an anti-epilepsy drug sometimes used as a mood stabilizer in bipolar disorder. Phentermine has been used since 1959 in the U.S. for short-term obesity treatment and Topamax has been FDA approved for seizure disorders and migraine prevention.?? Because patients who were taking Topamax for those conditions were losing weight, research was conducted on how effective it was in treating obesity. The combination of the two drugs evidently work better together than alone, and thats how Qsymia was born. Cautions When Taking Qsymia For the last few years, the FDA has required all anticonvulsant medications to carry a warning about a potential increase in suicidal ideation.?? Since Qsymia contains topiramate, which is an anticonvulsant, the official prescribing information for the drug contains a warning that Qsymia may cause mood disorders. Qsymia is especially risky for people who have a history of depression because it can cause the depression to come back or other mood disorders to develop. It also says that if symptoms dont go away or are troublesome, Qsymia should be decreased or stopped. If you have suicidal ideation or behavior, Qsymia needs to be stopped immediately. It also should not be taken if you have a history of suicidal ideation or attempts.?? Other Warnings About Qysmia Other additional issues can include:?? Problems when Qsymia is taken along with benzodiazepines, a type of anti-anxiety and sedative medication, or other sleep medications.Qsymia should not be taken during or within 14 days of stopping any MAOI antidepressant.Care is needed when taking this drug with an anticonvulsant mood stabilizer, especially carbamazepine  and valproate. Side Effects of Qsymia Potential side effects of Qsymia include??: DizzinessDry mouthTrouble sleepingTaste and smell changesTingling The Bottom Line Its not impossible for people who have bipolar disorder or major depression to be treated with either of these drugs, but extremely careful monitoring is necessary. Life-threatening side effects are possible. In some cases, regular blood tests are recommended. Work with your doctors closely if either Belviq or Qsymia is prescribed for you. Tell them about any changes in mood, sleep, anxiety, stress, or physical health. Losing weight is not worth the significant health problems that could occur when taking these drugs.

The Politics Of Political Parties - 3081 Words

The History of Political Parties and the importance of party platforms 11/30/2016 Anthony Cozzitorto Ohio University Abstract This paper will examine the history of political parties in the United States, and also the importance of platforms in those political parties. Research was conducted on internet resources along with books written by political scientist. It has been a year filled with political talk because of the 2016 Presidential election in the United States. With the running of two very different candidates, America was glued to their TV sets, internet connections, or their cell phones looking to get a taste of political history. It was dirty dog fight from both sides of the political scale. People across the country would either decide to tune in or tune out to the election. The most important question I would ask is how we got to this place in history were people no longer trust political parties to do the right thang by the American people. An exposed, participant angled, workable, and representative system of political parties functioning within free and fair electoral procedures accomplishes duties that make democratic government possible. Political parties always have been in a progression of change. This is because they have had to adjust to developments in their societies, and in the environment in which they operate more largely. It was first thought that the founding fathers were going to stay away from the formation of politicalShow MoreRelatedThe Politics Of Political Parties807 Words   |  4 PagesPolitical parties seem to grab the attention of the people during important times in politics. In spirit, political parties are meant to represent the people. Moreover, parties can be easily attacked by accountability. In this case, accountability is very liable when the people know how and when to enforce consequences. The people can then determine whom they may trust and even more so whom they may take out of office. There are more advantages than, say disadvantages when looking at the importanceRead MorePolitical Parties And Political Politics1859 Words   |  8 PagesIt would only make sense that half of this class is on political parties and the other half would be about interest groups. They are both inherently different and fundamentally similar at the same time. Both work to sway the pendulum of pu blic policy in the direction they believe in (Alexander, 2015). The main difference is that political parties attempt to gain political office, where interest groups are not in that business. Interest groups are in a sense a key part of a pluralistic society. TheyRead MorePolitical Parties : Politics, And Religion1480 Words   |  6 Pagesinterest in politics, and the issues that affect the way we govern. So I boiled that down to the entities that decide when and what we govern. Political Parties. After I had my subject I looked at the three things I believe political parties play a role in. The three areas of interest I chose were our political parties role in our history, economics, and religion, and what factors in those areas determine how political parties’ function. The first area I looked at was political parties role in ourRead MorePolitical Party Vs. Politics1616 Words   |  7 PagesPolitical party or anything in connection with politics is a common topic of every group of Indian who are sitting together at any place. It is always a debatable topic. Most of Indians are very much interested in politics. We look at formation of many parties; we find that their establishment are mainly due to ideological differences that result in split in parent party and at the end leads to formation of a new political party with a new agenda. In multi-party system like India, the parties canRead MoreMexican Politics : A Mexican Political Party960 Words   |  4 PagesMexican Lives The P.R.I. is a Mexican political party. P.R.I. stands for Partido Revolucionario Institucional. Its goal was to change Mexican politics and make society more equitable. Once the P.R.I. was elected, the government changed rapidly. Because of these rapid changes, there was a lot of uncertainty among the Mexican people. Everybody was in search of a paramount person to help them fight for their own personal causes. While the P.R.I. may have achieved its goal of revolutionizing MexicoRead MorePolitical Parties, Politics, And Public Policy1542 Words   |  7 PagesJacob Dretzka Professor Wright May 23rd, 2016 Midterm Essay Questions Essay #1: Political Parties in America favor electoral victories over achieving policy outcomes because of the way our parties are structured. As noted in the readings from, â€Å"Parties, Politics, and Public Policy in America† by Marc Hetherington and Bruce Larson, American political parties are largely fragmented. The reading describes how our main parties, the Democrats and Republicans, are fragmented across various sub-groups, statesRead MoreHow Has Politics Impacted Political Parties?714 Words   |  3 PagesHow has federalism impacted political parties? The basis of federalism is the idea that the state and federal government should share power. The federalists were supporters of a strong national government, led by Alexander Hamilton. The Democratic-Republicans led by Thomas Jefferson, opposed the federal government, their beliefs were that majority of power should be held by local governments (The States). Political parties over time have influenced national politics which eventually could influenceRead More The Impact of Two Strong Political Parties on America’s Politics1471 Words   |  6 PagesThe Impact of Two Strong Political Parties on America’s Politics The Constitution has nothing to say about political parties. Nowhere does it define political parties or explicitly specify that there should be two dominant parties. Nevertheless, America has had a strong two party system for last 150 years, a degree of party stability and endurance that can be found in no other nation (Landy and Milkis, 451). This system of two dominant parties has both its advantages and its drawbacks, the sameRead MoreBroken Politics And Broken Dreams1440 Words   |  6 PagesBroken Politics Broken Dreams What is a perfect form of government? What are politics and why do they matter? Now that you have thought about it, you may have thought this. The perfect government is one that does not internally fight itself over an opinion on a topic. It serves its citizens faithfully and cares for their thoughts and opinions. Politics are supposed to influence the government to make it better and to support its citizens. Politics helps us make a better government. Do you thinkRead MoreAmerica Is Known For Its Freedom Of Speech1682 Words   |  7 PagesThe dynamics of the American political system gives the American people a voice in what goes on in the government. The right to vote gives all citizens the opportunity to vote on various positions in the government and local areas. Political parties perform a number of functions for the American political system. The functions and components of political parties, interest group activity, electoral politics, public opinion, political partic ipation, and political socialization, all are essential

No Harm No Foul Case Study - 890 Words

This comes across as an approach of â€Å"No harm, no foul†, which is not the way the Office for Civil Rights, the government agency that investigates HIPAA breaches, looks at things. There are numerous examples of the OCR imposing penalties on organizations for not protecting PHI, even though there was no evidence of anyone receiving or accessing any PHI in cases where a breach occurred. The OCR considers encryption of ePHI by malicious software (e.g., ransomware) to be an unauthorized disclosure not permitted under the Privacy Rule. Unless an organization can reasonably conclude there is a low probability that the PHI has been compromised, it is required to comply with the applicable breach notification provisions, even if there is no†¦show more content†¦The person sending the email said he did not delete the PHI because he wanted the union rep to see the information the manager had sent out, implying he was sending it to get his boss in trouble. It was not an inadvertent disclosure to someone else in the organization who was authorized to view PHI. It was not based on a good faith belief that the person to whom the disclosure was made would not reasonably been able to retain the information. Certainly email is highly retainable – and easy to pass along. The person receiving the email agreed to delete it, and maintained she had not passed it along, which addressed the mitigation of risk, and ultimately supports a finding of a non-reportable breach, with no notification to the individuals whose PHI was disclosed. The fact remains however that a professional in the organization decided to send PHI in an email to a person outside the organization. It is highly doubtful the OCR would consider this disclosure a part of Treatment, Payment or Operations. Even in the event there was a need to share specific information as part of a grievance procedure, there is no reason to include identifiable patient information in such a case. We understand considering and imposing sanctions for unauthorized disclosures is a never-ending and thankless task, but consider the alternatives. What will you do the next time a similar action is taken by an employee? EspeciallyShow MoreRelatedBaseball Of The Baseball Rule1448 Words   |  6 Pagesexactly the rule entails and how it is applied across all jurisdictions. While this rule is justified based on a limited amount of data, Gallatin legislature should either reshape it to better reflect modern tort doctrine or continue operating on a case by case basis, taking all facts and situation-based evidence into account. BASEBALL RULE The â€Å"Baseball Rule† has been widely adopted by courts in jurisdiction considering the legal duty of landowners owed to spectators at baseball games. 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Mapping an Argument Free Essays

Mapping an Argument Kimberly Williams CRT/205 11/11/2012 University of Phoenix Mapping an Argument What is the Issue? I have decided to read about the Traditional newspapers are becoming extinct. The issue with this is the cost of the newspapers going up and how the Internet is taking over the place of the newspaper. People are now depending on the Internet for their sources instead of the newspapers. We will write a custom essay sample on Mapping an Argument or any similar topic only for you Order Now The competition-deflecting effects of printing cost got destroyed by the Internet. The newspaper people often note that newspapers benefit society as a whole, but it is getting so expensive to keep newspapers running. The imperatives to strengthen journalism and to strengthen newspapers have been so tightly wound as to be indistinguishable. They are trying to find ways to strengthen the ways of newspapers. â€Å"Save newspapers† to â€Å"save society† is the big issue of this article. The other issue is to keep the newspapers from becoming extinct. The other article that I read about was the Veterans Administration health care not being readily available in rural areas. The issues of this article were the increased efforts to improve the care that is available for rural veterans. Also anther issue for the veterans was the long distances it is a huge problem for most of them. Long distances and restrictive rules have become an issue for the veterans and they have also become very obstacles to health care for many of them. Rural veterans have other problems with this also. The health care needs of rural veterans and managing the money for expanding care. In addition, oversight of rural health care programs was ineffective. There are so many issues with their heath care needs they are trying to fix them. What are the stated and unstated premises? The stated and unstated premises for Traditional Newspapers Are Becoming Extinct are that the newspaper industry has been fighting for its life since the beginning of the digital age, and also journalism will survive without newspapers. Strategizing to survive the on Internet was also one of the stated premises for this article and the unstated premise for this was that they never really stated how they were going to fight and keep the newspapers going in a way that the papers can still be running and people can still use the Internet for sources also. The stated premises for the Veterans Administration Health Care is that the VA has increased efforts to improve the care that is available for rural veterans. Long distances are a problem for many veterans is a stated premise that was in the article, and also veterans had to fight very hard to get every dollar that they could. Suicides among Iraq and Afghanistan veterans have reached record levels because of the heath care and the long distance that have caused problems for them. The unstated premises that weren’t listed that I could find was why most of the veterans did not feel that they had to enroll in a health care plan. What was the reason that they never wanted to enroll and what could the VA have done to help the veterans want to enroll in the heath care plan, what type of jobs did they do to help those that had problems with the long distance? These are some unstated premise that I feel should have been put into the article. What is the conclusion? The conclusion on the Traditional Newspapers Are Becoming Extinct is a plan and a strategy to survive the Internet, and trying to figure out how they can use the newspaper and the Internet without having to stop the use of one of them. They needed a plan how to deal with the Internet. A way for the newspaper to grow unsteady of shirking how to improve the newspaper in away the public would enjoy its use and continue to want to read it unsteady of using the internet. And a way to keep it up and running because the newspaper is coming so expensive to keep it up and running also way to have respected for people when written about a person in the newspaper. The conclusion on the Veterans Administration Health Care is that the VA needs to find a way to make the veterans want to and enjoy the ability to have VA health care. Furthermore, the VA needs to find A way to make health care available for all of the veterans to have it, and afford the heath care. The VA needs to have rules for veterans heath care so the distance that the veterans live from the nearest facility shouldn’t be a problem. Improving the health care for the veterans is the conclusion for this article. They need to find a way that health care can be provided for all of our veterans because they deserve it. To ensure veterans receive the health care and benefits they have earned. To make a way for the veterans to be seen by out-of-network doctor if the same care is available within the system even if it’s more convenient for them there should be away for them to see what every doctor is available for them at the present time. They need to improve the health care for the veterans. Content and Development 35 Points| Points Earned33/35| | Additional Comments:| All key elements of the assignment are covered in a substantive way. * 350 to 700 words * Examines 2 articles from Opposing Viewpoints in Context * Provides substantive explanations to the following questions: * What is the issue? What are the stated and unstated premises? * What is the conclusion? | Paper addresses two of the assigned articles in a contemplative manner. The paper identifies the issue, premises, and conclusion in an adequate way. Although most points are clear, a few are vague. See notes above. | The content is comprehensive, accurate, and persuasive. | | Major points are stated cle arly; are supported by specific details, examples, or analysis; and are organized logically. | | | | Readability and Style 10 Points| Points Earned6/10| | Additional Comments:| The tone is appropriate to the content and assignment. | Tone is informative. The writing in this paper has several issues: wordiness, fragments (incomplete sentences), and vagueness. I’ve highlighted several examples above and suggested revisions. | Sentences are complete, clear, and concise. | | Sentences are well constructed, strong, and varied. | | Sentence transitions are present and maintain the flow of thought. | | | | Mechanics 5 Points| Points Earned3/5| | Additional Comments:| The assignment—including tables and graphs, headings, title page, and reference page— is consistent with Associate Level Writing Style Handbook formatting guidelines and meets course-level requirements. Layout is effective and aids readability. Several mechanical corrections are noted. Citations and references have not been included. It is essential to cite and reference non-original sources correctly. Refer to the formatting guidelines in the Associate Level Writing Style Handbook. | Intellectual property is recognized with in-text citations and a referenc e page. | | Rules of grammar, usage, and punctuation are followed. | | Spelling is correct. | | Late Penalty – 10% per day up to 2 days| | Total 50 Points| Total Earned42/50| Overall Comments:Hi Kimberly,Thank you so much for turning in this assignment. You have offered a competent mapping of the articles. You have generally identified the issues, premises, and conclusions and offered a substantive explanation for each. Your post is addresses all points in the assignment. Better organization of the writing would have strengthened the paper. Several mechanical and formatting changes are present. See comments above and in the text for specifics. Good work on this assignment! I hope this assignment has helped you clarify concepts relating to analyzing arguments to identify the issues, premises, and conclusions. | How to cite Mapping an Argument, Essay examples

My Mother free essay sample

My Mother Each one of us had had that one person in our lives who changed our lives; that person without whom we could never have achieved all the things we have achieved. This is the person in our life who teaches us, how to tell the difference between right and wrong, make better life decisions, and get on the path of righteousness. Some might find that person in the form of their friends, parents, life partners and some might put God in place of that person. For me, my mother has been the most important person in my life. She helped me take all the good decisions in life, supported me in times of misery, celebrated with me in times of happiness and was always by my side. I found a good friend, a great mentor and a knowledgeable teacher in my mother. My mother is just an ordinary woman with an extraordinary fortitude, perseverance, determination, a benevolent soul, and a very kind heart. We will write a custom essay sample on My Mother or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page She is the glue which keeps our family together. Her sacrifices and efforts for our family are countless. I vividly remember the time when I was nine, when both my mother and father were working. I used to come back from school in the afternoon and just so that I didn’t feel scared or alone after coming from school, she used to drive all the way from her office and back to the house in the one hour rest break that she had. In this time she would clean me up, give me food, and put me in bed before leaving back for office. The little kiss on the forehead that she used to give me before leaving for her office again was the most precious thing for me at that time. Even when she used to be burned out from all the chores and office tasks in the day, she would be the first person to heed to any needs of the family, whether it was food or going to shop or just listening to our daily life stories. Her valuable advice, related to studies, career, and girls helped me to shape my life in the best way possible. I can never forget how she always used to tell me to never deviate from the path of truth and righteousness, no matter how much it hurts you. She would say, â€Å"Be patient and after facing all the thorns, you will surely find the rose you have been looking for. She told me to make this my lesson for life, and guaranteed that I will find success and remain a good person at heart, because that’s what she felt was important. I can never thank my mother enough for what she has done for me and our family. Her precious lessons about life helped me discover new horizons of knowledge. Her supportive nature helped me pursue my dream of playing tennis, even when the financial condition of the family was not too good. Her belief in me has always has given me a new energy in life, a desire to reach my goals and make her proud. In short, God gave me the most valuable gift he could give me in form of my mother. My mother free essay sample As a mother nothing is harder to watch than your child grow up to become an Independent individual. As shown in the poem To a Daughter Leaving Home by Linda Pastas no matter how old your daughter turns as a mother you will always worry about the choices your child will make and the people that will hurt her throughout life. This poem also show no matter how much you may want to hold on to your little girl you always have to let go and allow them to survive for themselves ND hope and pray for the best.From the nine months of barring and the arrears of emotional break downs and heart breaks It is common for a mother to become attach to her daughter and not want her to leave and go out Into the real world. In the poem To a Daughter Leaving Home the author speaks to all young female women leaving home form their mother which Is clear In the title. We will write a custom essay sample on My mother or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page She starts off the poem when her daughter was only eight learning to ride a bike without training wheels. It Is hard for the mother to let go because her fear of letting her child hurt herself loping along beside you as you wobbled Pans) but eventually letting go because she knows she will not be there to hold her hand every step of the way. Even though the mother wants her daughter to remain the little girl she taught how to ride a bike she still has to age. No matter how much you monitor your child or hold their hand eventually by way of life they will have to grow on with their life sprinted to catch up, while you grew smaller, more breakable with distance. Lines-1 6). The mother strong guard of her child makes it seem as the further she is from home the more likely something bad will happen to her increasing the mothers fear of something terrible hipping to her baby girl.

Determination of molarity of cell sap in potato tubers Essays

Determination of molarity of cell sap in potato tubers Essays Determination of molarity of cell sap in potato tubers Paper Determination of molarity of cell sap in potato tubers Paper Plant and animal cells are made up of a cell membrane. The plant cells have the cell membrane line in the inside of the cell wall. The cell wall provides the turgidity to the cell. The cell wall is dead and allows all substances to pass freely through it whereas the cell membrane is alive and selective. This is the case also for the cell membrane of the animal cells. The only difference is however that the cell membrane is the only layer around the cell unlike the cell wall that is part of the plant cells. The cell membrane is alive and selective as we know. This means that it is semi-permeable. This is called a semi permeable membrane. Semi permeable means that it is a layer or a surface that allows only certain particles to pass through but not any others. A completely permeable membrane means that it is a membrane that allows any particles to pass through like is the case for the dead cell wall. This cell membrane is a thin layer of cytoplasm and allows the cell to control the products that come through and go out. For example the cell membrane allows only substances like water, glucose and water are allowed to enter and waste products are removed. However the other way round is not possible because the membrane does not allow the wastes to enter and the vital particles to exit. The membrane is very important to organisms. The movement of gas molecules is called diffusion. The diffusion of other substances such as liquids across a semi permeable membrane is called osmosis. The process of osmosis will be studied in detail here. There is another type of movement and it is called active transport. To understand both of these it is important to know what the concentration gradient is. It is also called diffusion gradient because it also applies to gases. Diffusion or concentration gradient shows the molecules or the particles as from less concentrated to more concentrate. This is demonstrated below. A- higher concentration B- molecules moving C- Less concentration From this diagram we can see that there are more molecules on the left and the molecules are moving from section A through the section B and moves to C where there are fewer molecules. This way we can see that the molecules are diffusing through the empty space. The arrow points towards the diffusion gradient. For the active transport it will be the other way which shows it is against the concentration gradient. This shows the movement of particles for gases. The difference for osmosis is that in osmosis there is a semi permeable membrane. This semi permeable membrane has tiny pores that allow only certain products to pass through. Active transport is different from osmosis because osmosis is according to the concentration gradient and active transport is against the concentration gradient. Factors of osmosis Osmosis depends on the concentration and the temperature of the surroundings in which it takes place. The concentration of the solution is very important because then it will be according to the number of molecules in the water. If we take a sugar solution we know that there is sugar dissolved in it but also it is important to know what is the concentration of the solution. The higher the concentration, the more the amount of sugar molecules and so the amount of water is less. Therefore the amount of water that moves towards it will be more. If we take the above diagram and we place the semi permeable membrane in the middle or have a semi permeable membrane full of the solution we will see this change. This is demonstrated below. For the sake of simplicity, the water molecule has been shown as small and monoatomic where its actual formula is H20 and the sugar molecule is also shown bigger so that it is easier to distinguish and its actual formula is C6H12O6. As we can see form the above diagram that the reason that the sugar molecule cannot pass through is that it is too big to fit through the pore. Even if the gap is large enough the sugar molecule passes though very slowly. The arrows in between show the movement of the particles. As we can see that the reason that the water molecules are moving is that there are less water molecules on the left and so the solution is concentrated and the solution on the right is dilute. The solution on the left is more concentrated because the sugar molecules are now hydrated and so have stopped the water molecules from moving freely and thus there are less water molecules present in the solution. This is usually called water of crystallisation. So we can define osmosis as the movement of water molecules from a place of higher concentration to a place of lower concentration. As we will observe the level of water on the right will decrease and the level of water on the left increases until both will be the same. So they will be in balance and proportion. In plants the following occurs so that the plants may take in fresh water and if seawater were added the reverse would happen, the cells would lose water. This we will see later. Osmosis can take place in any solution, whether it is a salt solution or even a sugar solution. The water potential is the measure of whether the solution is likely to gain or lose water and by how much. So it is concluded that pure water has the highest water potential because it has the highest number of free molecules and can diffuse from one solution to the other no matter how concentrated or dilute it may be. This again repeats the fact that the water moves from a high potential to a low potential. Once again it is important that the substance that is added to the water is soluble in water. Osmosis is also used industrially, mainly in the process of agriculture. Sometimes in industry, quite different from agriculture, osmosis may also be used. In this case the tubing would be made of cellulose acetate in sheets or tubes used for dialysis. The size of the pores can be adjusted according to the size of the molecules or the particles of the substances and used accordingly for different purposes. In an animal cell the water is taken by osmosis. The cell swells up and can burst if the extra water is not removed. The tissue fluid does this. The tissue fluid has the same concentration as the cell and so the substances or rather water can pass freely between the cell and the tissue fluid. As we can see form the above representation the cell has expanded and will burst if it does not lose the extra water. That is why the tissue fluid plays an important part. The solution outside is called the hypotonic solution because it has a low concentration of the solute compared to the solution in the inside, which is called the hypertonic solution. As for the solutions between the cytoplasm and the tissue fluid have the same concentration so that they can freely exchange. These solutions are called isotonic solutions. For the plant cells, too the same thing happens. But when the above change takes place, the cells are now turgid and this property is usually used to check the end of the osmosis in experiments and the cells that have lost water by osmosis until they are flaccid, which means that they have wilted or a starting to wilt. This is important for us to know because we will be experimenting about the plant cells when we investigate osmosis. Plant Cells Plant Cells have vacuoles. This makes all the difference to the turgidity. When the plant cell is surrounded by dilute solution then the water will enter the vacuole and enlarge it. The vacuole will become larger and also push against the sides of the cytoplasm. This will stretch the cell. This will happen till a limit because there is the cell wall that does not allow the cell to expand too much. This means that the cell is turgid and is exerting turgor pressure on the walls of the cell. When the water content in the vacuole decreases either due to lack of water or the loss of water due to transpiration, the cells become flaccid. The vacuole becomes smaller. The cells are said to be plasmolysed. The vacuoles have pulled the cytoplasm away from the cell walls and thus allowed the cells to become smaller. As we have already discussed the temperature is an important factor in osmosis. As the temperature increases the rate of osmosis also increase. This is because the when the temperature increases the water molecules move faster from one solution to the other. As we proceed to the experiment, we will see that what other factors are to be kept constant and what changes occur during the procedure of the experiment. Osmosis is important in nature. Osmosis is important in every living creature because it controls the distribution of water and nutrients. Osmosis occurs only when there is a semi permeable membrane so it keeps waste products out of the cell and provides the cell with the substances required in appropriate amounts. If there were no osmosis, red blood cells would get filled with water and burst just like a balloon. This is called hemolysis. Salty water can cause the tissues to dehydrate and osmosis may prevent this. This is because it is a salty solution. Osmosis maintains the regularity of concentration in the cells of the living organisms. Even so in plants osmosis helps to maintain the balance of water and the turgidity. Without this plants would wilt and die. The same for humans. If there were too much or too little water in cells, we may also die but osmosis prevents this. In plants this process is partially responsible for drawing water up to the stems where it can be used for respiration. Then again if the water in the soil is salty or has too much fertiliser in it, it can be harmful for the plants because the solution is then hypertonic.

The 5 Ethical Considerations in Sociological Research

The 5 Ethical Considerations in Sociological Research Ethics are self-regulatory guidelines for making decisions and defining professions. By establishing ethical codes, professional organizations maintain the integrity of the profession, define the expected conduct of members, and protect the welfare of subjects and clients. Moreover, ethical codes give professionals direction when confronting ethical dilemmas or confusing situations. A case in point is a scientists decision whether to intentionally deceive subjects or inform them about the true risks or goals of a controversial but much-needed experiment. Many organizations, such as the American Sociological Association, establish ethical principles and guidelines. The vast majority of todays social scientists abide by their respective organizations ethical principles. 5 Ethical Considerations in Sociological Research The American Sociological Associations (ASAs) Code of Ethics sets forth the principles and ethical standards that underlie sociologists professional responsibilities and conduct. These principles and standards should be used as guidelines when examining everyday professional activities. They constitute normative statements for sociologists and provide guidance on issues that sociologists may encounter in their professional work. The ASA’s Code of Ethics contains five general principles and explanations. Professional Competence Sociologists strive to maintain the highest levels of competence in their work; they recognize the limitations of their expertise; and they undertake only those tasks for which they are qualified by education, training, or experience. They recognize the need for ongoing education in order to remain professionally competent; and they utilize the appropriate scientific, professional, technical, and administrative resources needed to ensure competence in their professional activities. They consult with other professionals when necessary for the benefit of their students, research participants, and clients. Integrity Sociologists are honest, fair, and respectful of others in their professional activities- in research, teaching, practice, and service. Sociologists do not knowingly act in ways that jeopardize either their own or others professional welfare. Sociologists conduct their affairs in ways that inspire trust and confidence; they do not knowingly make statements that are false, misleading, or deceptive. Professional and Scientific Responsibility Sociologists adhere to the highest scientific and professional standards and accept responsibility for their work. Sociologists understand that they form a community and show respect for other sociologists even when they disagree on theoretical, methodological, or personal approaches to professional activities. Sociologists value the public trust in sociology and are concerned about their ethical behavior and that of other sociologists that might compromise that trust. While endeavoring always to be collegial, sociologists must never let the desire to be collegial outweigh their shared responsibility for ethical behavior. When appropriate, they consult with colleagues in order to prevent or avoid unethical conduct. Respect for People’s Rights, Dignity, and Diversity Sociologists respect the rights, dignity, and worth of all people. They strive to eliminate bias in their professional activities, and they do not tolerate any forms of discrimination based on age; gender; race; ethnicity; national origin; religion; sexual orientation; disability; health conditions; or marital, domestic, or parental status. They are sensitive to cultural, individual, and role differences in serving, teaching, and studying groups of people with distinctive characteristics. In all of their work-related activities, sociologists acknowledge the rights of others to hold values, attitudes, and opinions that differ from their own. Social Responsibility   Sociologists are aware of their professional and scientific responsibility to the communities and societies in which they live and work. They apply and make public their knowledge in order to contribute to the public good. When undertaking research, they strive to advance the science of sociology and to serve the public good. References CliffsNotes.com. (2011). Ethics in Sociological Research. cliffsnotes.com/study_guide/topicArticleId-26957,articleId-26845.html American Sociological Association. (2011). asanet.org/about/ethics.cfm

Community Project that is Hand Washing Education from Kindergarten to Term Paper

Community Project that is Hand Washing Education from Kindergarten to 3rd Grade - Term Paper Example diseases which might be caused due to improper hand-washing practices, a plan needs to be proposed for creating awareness within the Carroll community and also would involve a number of definite activities. Each activity will be highly focused towards demonstrating the significance of hand-washing for the kindergartens and grade 3 children within the various areas of the community. A large number of proposed events will be executed in different locations which would entail school and community based programs with respect to creating awareness concerning the needs of hand-washing for the children within the Carroll community. Kindergarten significantly refers to the education program intended for the children in their preschool periods. The proposed planning for providing educational program related to the significance of hand-washing will include certain activities for the kindergarten till grade 3 children across the Carroll community. The proposed plan will involve certain objectiv es such as, general information that is when to wash hands, the actual process of washing hands along with the use of appropriate soap and liquid materials and miscellaneous information regarding prevention of probable diseases (Harris County Public Health & Environmental Services, 2008). General Information The general information of the awareness program will include various information and impacts related to germs which give rise to a number of physical ailments. With this concern, the hand-washing education program for the kindergartens in the Carroll community will highly focus to deliver the information regarding the negative influences of the germs. The awareness program will be focused to provide information on various communicable diseases to all the government as well as privately... This paper stresses that the hand-washing education program can be considered to be one of the foremost exercises for the kindergarten children to keep them away from the adverse affects of bacterial and other infectious diseases. With this concern, the program will be beneficial for this segment within the Carroll community in order to educate them towards fighting against the germs which are hidden in the skin. The hands are measured to be one of the major carriers of various types of germs from other person or environment to the body. Hands can pick up microorganism from objects that are touched by other persons which might create a vulnerable condition for the human body. Therefore, an appropriate process of hand-washing can be highly considered to be necessary in order to prevent various types of germs that are transferred from the environment or any other subjects. This report makes a conclusion that the hand-washing education program for the kindergarten to grade 3 children can also be considered as one of the major steps for communicating the significance of hand-washing along with the other major issues that might get prompted due to non-washing or inappropriate washing of hands. However, it is also important to address a standard health need along with an effective support of the stakeholders in terms of conducting hand-washing education program for any community.

Evaluate to what extent intellectual property law adequately protects Essay - 1

Evaluate to what extent intellectual property law adequately protects the rights of enteratinment business personalities(real persons only) - Essay Example Intellectual property law mainly covers copy right law. Copyright is a measure of protection that deals with published and unpublished literary, scientific and artistic works, whatever the form of expression, provided such works are fixed in a tangible or material form 1. Copyright laws provide the creator the exclusive right to reproduce, prepare derivative works, distribute, perform and display the work publicly. Hence the violation of copy right becomes severe challenge for persons of entertainment industry. The main challenges are in the form of theft of ideas, violation of intellectual property law i.e. infringement of trade mark and copy right leading to the injustice to the genuine artists (Maskus, 2000 and Peter Drahos, 2006). Fortunately there have been some legal instruments in the world which provide optimum justice to the genuine artists. Intellectual property law is one of the most crucial instrument which certainly protects the rights of the artists in the entertainment industry (Robert M. Sherwood, 1990 and Brainbridge David,2006). The introduction of intellectual property law has been done keeping these things in to consideration. However one must question oneself regarding the efficacy of this intellectual property law in the context of protection of the interests of the artists in entertainment industry. Taking these above points in view, the present study has been conducted with the following objectives: The different aspects of the copy right law and trade mark have to be analyzed relating to their role in balancing mechanism between the right of privacy of artists and the right of freedom of information of media. There is a lot of probability of having conflict with implementation of intellectual property law in case of licencing and sponsiorship which is quire common in both sports and entertainment industry. The regulation of intellectual property in cases of

Love and Neurobiology: Not So Strange Bedfellows :: Biology Essays Research Papers

Love and Neurobiology: Not So Strange Bedfellows "The moment you have in your heart this extraordinary thing called love and feel the depth, the delight, the ecstasy of it, you will discover that for you the world is transformed." -J. Krishnamurti Love is one of life's great mysteries. People live and build their lives around love. For many people, love, or the quest to find love, is a reason to get out of bed in the morning. Love is arguably the most overwhelming of all emotions. Many ideals and religions consider the bond of love sacred. But, why do people fall in love? Is romantic love an enigma, or can it be reduced to the presence of certain chemicals and neurotransmitters within the brain at a given time? In the hit movie Roxanne, Steve Martin plays an articulate, put-together fire chief. However, when he falls in love with Roxanne, he acts crazy and performs dangerous acrobatics on her balcony in an attempt to earn her love. In Titanic, the two lovebirds risk it all in a vein attempt to pursue their love. And, in Shakespeare's classic, Romeo and Juliet, the love struck Venetians deny their families and take their own lives in the name of love. What causes this temporary insanity that most everyone encounters at some point in his or her life? Many believe that love is spontaneous and inexplicable, however many neurobiologists disagree. They stand by the idea that the brain causes all behavior, even love. The scientific definition of love is "having stimulation that one desires" (5). Recent research by two British neurologists concludes that love is linked to certain brain activities. By conducting tests using a magnetic resonance imager, the scientists measured brain activity in 17 people while they were viewing a picture of their loved one, and while they were viewing a photo of a friend of the same sex as their lover. When the individuals see the picture of the person they love, clear activity occurs in four regions of the brain that were not active when the image of the friend was present. The media insula, which is responsible for instinctual feelings, and the anterior cingulate, which acts in response to euphoria-inducing drugs, such as cocaine, are the two areas of the cortex stimulated by pictures of a lover. The striatum, that is activated when we are rewarded and the prefrontal cortex also increase their activity when shown the same picture.

Case Study 3m

Minnesota Mining & Manufacturing Company Case Study Table of contents Table of contents Page 1 Introduction to 3M Page 2 Market and products Page 2 Performance over the last 5 years Page 3 International Marketing Activities Page 4 Miscellaneous Topics Page 6 Appendix 1 Page 7 References Page 8 Introduction to 3M 3M Company, the Minnesota Mining and Manufacturing Company, was founded in 1902 by five businessmen. They wanted to make a profit out of minerals for grinding wheel abrasives, but this failed to really take off. Their real success lay in the encouragement towards innovative employees, which resulted in several exclusive products such as waterproof sandpaper and masking tape. The search for new products and innovations became their core business from then on. Despite several failures in the first years 3M continued growing and coming up with new innovative products such as the now famous Scotch tape. In 1929 3M went international as well as traded their first stock and in 1949 they became listed on the New York Stock Exchange [3M Timeline]. By the 1950s it had international sales amounting to $20 million. In 1960 and 1970 it kept growing and released a line of board games which was very successful. They also produced their only traffic signal around this time, one that is still being used today. In the late 1970s the company was involved in some of the first digital audio recordings and in the 1980s it invented the Post-it notes [Haeg 2002]. The company is still growing today and now has over 130 factories employing some 67. 000 people. Its international sales increased tenfold since 1950, now amounting to a staggering $22 billion [3M Press Release 2006]. M is currently working on focusing on its core businesses and they intend to sell some of their product lines. Their current business model focuses on â€Å"the ability to not only develop unique products, but also to manufacture them efficiently and consistently around the world† [3M Timeline]. Markets and products The market position of 3M depends on which market you look at. Its consumer and office business products are sol d in more than 80 countries. Some of the worldwide-known products of 3M in this market are Scotch ®, Post-it ®, Scotch-Brite ®, Scotchgard, Filtreteâ„ ¢, Commandâ„ ¢ and Nexcareâ„ ¢. M distinguishes their products from other products by providing high quality and value for money. In the display and graphics business 3M has three core businesses which all hold the market-leadership position and are registering solid growth. The three core businesses of 3M in this market are the commercial graphics market, the transportation safety market and film market. 3M is the market leader in the health care business providing medical, dental and orthodontic products, and drug delivery and health information systems. In this market 3M is registering strong growth with the sale of branded pharmaceuticals. An example of a product in the medical market is 3M’s Petrifilm plates which are used by food processors to help provide healthy food. In the industrial and transportation market 3M is not holding a leadership position. They are showing solid growth in this market by building core businesses and by expanding into large adjacent markets. 3M believes that the oil, gas and do-it-yourself car-care are two markets that will contribute to their growth. In 2005 they acquired CUNO Inc. , a global leader in the liquid filtration market, which gave 3M the possibility to grow into a new market segment. M is also a market leader in the safety, security and protection service business. Especially due to the large demand for safety nowadays the company is doing very well in this market. They generate more than 60 percent of their sales outside the U. S. by selling occupational health and environmental safety products, security systems and building safety solutions. The company is doing well internationally and their global presence is their main competitive advantage which enables them to capitalize on the rapid growth of manufacturing in emerging economies. To meet the worldwide demand, 3M is constructing a new plant in Korea, expanding production in the U. S. and through selective acquisition. Performance over the last 5 years Looking at performance is always a hard thing to do, because it can be measured in many different ways such as stockholders value, value for the community or whether or not the company provides stable profits and growth of profit. We will try to highlight all aspects of performance but the main focus will be on the financial part of the company. Firstly, when looking at the share prices of 3M compared to the Dow Jones Index, which is the weighted value of the biggest American firms, one can see that over the last five years 3M’s share value grew by 20% while the Dow Jones Index showed a 40% growth. In other words, most other companies showed a considerably larger growth. It should be noted, though, that 3M shows to be a stable company over longer period of time, without excessive drops in share prices, which means there is little to no risk involved in investing in 3M. On top of the increased value of the shares, the stockholders received a steady dividend of 1. % on average over the last 5 years. Because of a growth in profit the payments of dividend tend to increase over time and the expectations for the future are increasing profits if only a few percentages a year. Secondly, we will compare 3M’s performance to that of its main competitors; specifically the other large conglomerates: Johnson and Johnson and Avery Dennison. When we compare the growth of revenue 3M is somewhat behind on its competitors, as Johnson and Johnson obtained a growth rate of 16%, Avery one of 13% and 3M only 7. 3% over the last 4 quarters. Remarkably then, 3M showed the greatest increase in share prices over the last five years. This shows the strength and trust in the company, because people are not likely to invest in a company they don't believe in. We will now try to see what this company meant for society. It's clear that 3M is a big employer with 76,239 employees. No big redundancies can be found in the last five years. Furthermore there are no scandals involving things such as child labor or misuse of the environment. In short, 3M is a stable employer, which does little or nothing wrong. International Marketing Activities Segmentation The 3M Company operates as a diversified technology company worldwide. By segmenting its business it increased speed and efficiency by sharing technological, manufacturing, marketing and other resources. 3M operates in the following six segments: Industrial and Transportation; Health Care; Display and Graphics; Consumer and Office; Safety, Security, and Protection Services; and Electro and Communications. Each segment has its own targeting group, which the name of each segment already pretty much reveals. Distribution As 3M originally being an American company, it is now operating throughout the whole world. In 2006, 61% of the company’s sales were international, while 39% of sales were in the U. S. But still 57% of 3M’s operations were in the U. S compared with 43% internationally. The company hopes to bring this number of operations internationally up to 55% by 2012 [Ackerman 2007]. New plants will increase capacity geographically and improve some production facilities. Plants are now being built in Korea, China, Russia, Poland, India and Turkey. Streamlining efficiencies in distribution and logistics will lower costs and reduce working capital needs [Rick 2007]. This means that operating in these markets becomes easier due to a decreasing in the channel length. Still, 3M products are sold through numerous distribution channels, which is necessary. Products are sold directly to users and through several wholesalers, distributors, retailers and dealers in wide variety of trades in many countries around the globe. 3M’s management believes the confidence of these distribution channels in 3M and its products, developed through long association with skilled marketing and sales representatives, has added considerably to 3M’s position in the marketplace and to its growth. M has 189 sales offices worldwide, with 15 in the U. S. and 174 internationally [Campbell 2005]. Product Policy When operating in advanced economies’ industries, it is important to adjust marketing strategies accordingly to the situation. 3M is offering such a wide range of products, that it is sometimes necessary to standardize these products. â€Å"With well -known products such as Scotch tape and Post-it notes, the company enjoys a broad portfolio of products that address the needs of just about every economic sector that exists in just about every geography that one can think of [Rick 2007]†. When looking at just one of the business segments of 3M, the company says they are a global leader in the Industrial and Transportation Business with products such as tapes abrasives, adhesives, filtration systems, etc. It is easy to standardize these products because these products are associated with cultural universals; that is, when consumers from different countries share similar need characteristics and therefore want essentially identical products. An important point of product policy is cost advantage. To reach this cost advantage, the firm must keep its product cost competitive by eliminating unnecessary options. Then it is desirable to offer a standardized product with a standard package of features or options included. The simplicity of these products offered by 3M is a strength regarding to standardization [Onkvisit and Shaw 2004]. Take for example Scotch Crystal Clear Tape. This product is a great example of a standardized product. Its package contains a small description in eleven different languages while still made in the USA. Essentially, the main marketing goal is to maximize profit. Pricing and Promotion strategies Many of 3M’s products are standardized, but not all. This means that their not asking a premium price for the majority of its products. On March 21, 2003 after only a 4-month development and implementation project the company launched â€Å"3M Marketing Online† in Europe. 3M was already looking for a new application that would centralize all marketing strategies between the European entity and other 3M European subsidiaries. M Marketing Online provides a powerful sales and marketing knowledge base, centralizing all information necessary, such as market research, best practices, promotions and not to forget pricelists. This application allowed 3M to significantly simplify the information distribution processes for their sales network. Having such many different brands as 3M implies many different promotion strategies. But one strategy that would cover the whole entity is choosing a name that reflects its character, brand promise and position in the market place. The 3M name fits well in 21st century global market, even though the company already exists over a hundred years. The original registered name was the Minnesota Mining and Manufacturing Company and the name ‘3M Co’ first appeared in a diamond shape in 1906 complete with company’s full name and its Duluth, Minnesota headquarters location around it. Today’s familiar internationally recognisable red 3M logo was introduced in the 1970s and is a highly prized asset. It is not just a symbol of corporate identity; it is also a trademark and brand [Wnim 2002]. Miscellaneous Topics M states on their website: â€Å"Community giving is an important part of 3M’s sustainability strategy† [3M Community]. Further research taught us that this is not a lie. 3M’s community giving is extensive; examples are philanthropy, employee volunteerism and donations, 3M cash gifts and donated products. 3M says it invests in the communities where it has facilities. Although this does not distinguish 3M from other Multinational Corporations (MNCs), who also fund projects in the regions they have facilities, what does distinguish 3M is that they are among the leaders in workplace volunteerism. Employees are stimulated to pass their knowledge on to the locals. An example is the 3M Science Encouragement Programs, where 3M scientists and engineers share skills and career inspiration with students and scholars [3M Volunteerism] As just mentioned 3M also spends a lot on community giving, the giving goes to: K-12 education, health & human services, environment, higher education, arts, culture and volunteerism. Since mathematics, science and economics are fields that 3M depends on for their future it is not just charity to fund projects to increase student achievement in mathematics, science and economics [3M K12]. It is also in the interest the company as well as their higher education project. With these projects, 3M makes itself known to the students and creates goodwill among students. The one thing that is the same in all the projects is that they are focused on the people or environment in the community where 3M has a factory or facility. This varies from giving lectures to taking care for the local environment. _ _Another program that shows 3M’s involvement with the communities is their matched gift program. Every employee and retiree of 3M that makes a cash donation to a good cause will get a matching donation from 3M. This means that every dollar donated will be matched by one dollar by 3M. Each donation will be doubled by 3M with a maximum of $40,000. The main goal to all the community giving projects of 3M is that 3M wants their employees to contribute, whether this is by giving workshops and transfer their knowledge or via donation. 3M wants to contribute in the communities where they have a facility, and wants their employees and retirees to do so as well [3M Community Giving]. Appendix 1 Consumer and Office market: Display and Graphics market: *Includes $39 million of restructuring expenses Electro and Communications market: *Includes $46 million of restructuring expenses Health Care market: *Includes $673 million of net gains primarily related to the gain on the sale of a portion of the pharmaceuticals business, partially offset by restructuring and other items Industrial and Transportation Business *Includes $15 million of restructuring expenses Safety, Security and Protection Services market *Includes $10 million of restructuring expenses Source: http://www. 3m. com References Haeg, Andrew. â€Å"3M at 100 – on the right path for growth?. 10 JUNE 2002 30 MAR 2008 http://news. minnesota. publicradio. org/features/200206/03_haega_3Mhistory/. â€Å"Historical Timeline. † 3M. 3M. 31 Mar 2008 http://solutions. 3m. com/wps/portal/3M/en_US/our/company/information/history/timeline/2000-firsts. â€Å"Product & Services. † 3M. 3M. 31 Mar 2008 http://solutions. 3m. com/wps/portal/3M/en_US/Products/ProdServ. http://www. 3m. com/intl/sg/markets. html>  "3M Businesses. † 3M. 3M. 31 Mar 2008 http://solutions. 3m. com/wps/portal/3M/en_US/our/company/information/business. â€Å"Community Giving. † 3M. 3M. 1 Mar 2008 http://solutions. 3m. com/wps/portal/3M/en_US/global/sustainability/stakeholders/community. â€Å"3M Volunteers. † 3m. 3M. 31 Mar 2008 http://solutions. 3m. com/wps/portal/3M/en_US/CommunityAffairs/CommunityGiving/US/Volunteerism. † K-12 Education Giving. † 3M. 3M. 31 Mar 2008 http://solutions. 3m. com/wps/portal/3M/en_US/CommunityAffairs/CommunityGiving/US/K12/. â€Å"What's in a Name?. † This Issue (2007) 31 Mar 2008 http://www. wnim. com/archive/issue2504/WhatsNewInMarketing-3M. htm. â€Å"3M Drives Improvements in Marketing Productivity with InStranet and

Ikea Media Plan - 1132 Words

Media Plan Marketing Objective 1: To increase awareness of local IKEA store locations in the U.S. among Generation Y individuals between ages 23 and 30 by 25% by January 2014. Media Objective 1: Reach 30% of Generation Y (ages 23-30) at least twice a month during 2013 with information regarding their IKEA store within 200 miles. Media Strategy: Use direct mail campaign that highlights the location of the nearest store with IKEA facts, and promotions. The mailings are to be released at the beginning of each month for three consecutive months. Media Tactics: Create a direct mailing informational campaign that states the closest IKEA store with events or promotions going on that month. The initial messaging states the†¦show more content†¦The ads will run for a year in January/February, May/June, September/October with new advertisements each month set. Medium: Print/Magazine Budget: $4.5 million for ad spots, staff, and creation Rationale: The magazine spots are able to reach the audience that is interested in fashion and the trends. Magazines focus on what is trendy for that season and point out what the celebrities are doing, the campaign will tie in how the furniture is fitting in with that specific trend amp; is an affordable price vs the designer alternative. Marketing Objective 3: Increase IKEA.com traffic 5% by January 2014. Media Objective 3: Raise frequency of contact about IKEA.com to Generation Y living 120 miles outside of an IKEA store to twice a month. Media Strategy: Use eBlasts to promote new products and promotions that are web only. Media Tactic: The blasts will be sent two times a month to a purchased list. The list will consist of anyone between the age of 23-30 living 150 miles outside of an IKEA store. 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